Yes, You're a storyteller, Too.
I believe brands can tell stories that people want to follow. I believe those stories can benefit both the readers and the storytellers.
Sounds simple, right? Not so fast.
You need to tell the right stories, for you and for your audience. To do that, you need to listen to the right people and look in the right places. You need to try certain things and pick the right ones. You need to say the right thing, every time.
Together, it's easier than it sounds.